Apple: iPhone 3G purchase to take 10-15 minutes
Apple has revealed how it plans to handle the crowd on Friday at its retail stores: about 30 iPhone buyers at a time.
In an interview with on Tuesday, Ron Johnson, Apple's retail chief, explained the company plans to admit iPhone customers into its retail stores starting at 8:00 a.m. local time on Friday. There will be an orange-shirted "concierge" at each store, , who will herd iPhone 3G buyers approximately 30 at a time to the "iPhone bay" for processing.
Apple did something similar last year, when
This time, as we all know, Apple is requiring in-store activation. Johnson said that Apple thinks each transaction will take between 10 and 15 minutes, which means the company could conceivably process between 120 and 180 buyers an hour, depending on how quickly things move. Johnson told Bloomberg to expect something more like 100 customers an hour.
A few things to remember: if you plan on buying an iPhone 3G on Friday, you're going to need a credit card, Social Security number, a government-issued photo ID, and the account number for your current wireless account if you're not an AT&T customer. You'll have to pass a credit check, and you have to be at least 18 years old, on Apple's iPhone page. If you're planning on buying an iPhone using a business account, you'll have to visit an AT&T store.