Gratuitous advice for Best Buy: Fear Microsoft too
Best Buy's founder fears Apple Stores. That fear should extend to Microsoft, too.
For better or worse, I live within walking distance of a Best Buy store in Los Angeles. (Well, a long walk).
But I typically elect to drive about 20 miles to the Microsoft Store in Century City.
That should worry Best Buy. Once consumers (I don't think I'm that atypical) get a taste of the Microsoft Store experience, it will be really hard to go back to the muddle that is Best Buy.
And with Microsoft getting set to push Surface tablets via its stores, that could prove to be a turning point.
Let's say Surface turns out to be successful and consumers begin to associate cool Windows products with Microsoft Stores.
And, meanwhile, Microsoft continues to open more outlets in prime locations near Apple stores. (The Microsoft store in Los Angeles is right around the corner from an Apple store.)
That could relegate Best Buy to an electronics retailer backwater -- and realize founder Richard Schulze's worst fears (i.e., going out of business). Yeah, it could still sell big-screen TVs before the day of reckoning, but that alone is not going to pay the bills.
Schulze is right to be very worried. And his existential anxieties will only increase in the coming months.