iPad users spending $70K a day on newspaper and magazine content
The report looked at the top-100 Newsstand apps in terms of gross sales, finding that iPad users seem willing to pay for newsy content. At the top of the list, as expected, are apps from The New York Times, The Daily, and the New Yorker. Also interesting to note, news apps account for 7 percent of the top-200 grossing apps.
The revenue from those apps comes largely at the hand of in-app purchasing. By providing the app for free and charging a subscription fee, newspapers and magazines seem to have found a revenue stream that customers are willing to support.
Though Apple's Newsstand has only been operational for about 6 months, the results so far look promising for an industry that has been in a free fall for years. And, while Steve Jobs may have offered a lifeline to traditional news outlets in the form of the iPad, it remains to be seen whether these companies will be able to transition away from the enormous overheads of print and into the ever-growing popularity of online consumption.
The $70,000 per day figure looks good on a headline, but when broken down by the total number of iPad users, we are talking about less than a penny per day, per user. So, there's a long way to go before the newspaper industry can rest easy, but the good news is, there's plenty of room to grow.
Do you subscribe to any of the Newsstand apps? What's your favorite? Let me know in the comments!